PUMA opened its first North American flagship store on 5th Avenue in Manhattan. The opening took place over 3 days filled with in-store performances by Megan Thee Stallion, Yo Gotti and Cordae, a VIP launch party, a street fair on 59th street and a roaming armored truck promoting the 18,000 square foot store. Freelance work for The Projects* Agency.
Creative Production | Sourcing | Staffing | Budget | Celebrity Management
Media Coverage - Hype Beast
