Whatsapp x Formula 1 



Executive Producer for Matte Projects.

Whatsapp celebrated its official partnership with Mercedes-AMG Petronas F1 by launching a new Mercedes race car emoji, which was projected onto the Empire State Building one Spring evening in Manhattan.

Special guests including Lewis Hamlton and Toto Wolff gathered on the rooftop of the Virgin hotel for an exclusive watch party for the animation.

Media Coverage: WWD, BFA
Photos: Annie Forrest



Nikki Cohen is a creative event producer based in New York City with 10 years of experience conceptualizing, managing and producing high level, memorable experiences for fashion, music & lifestyle clients.


nikki.e.cohen@gmail.com









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